You’ve spent time crafting the perfect email—whether it’s a marketing campaign, an important client update, or an invoice—only to find out it landed in the spam folder.
Frustrating, right? If your emails are consistently being marked as spam, it can hurt your business by reducing engagement, delaying communication, and even damaging your sender reputation.
If this issue sounds familiar, you’re not alone. Many businesses struggle with email deliverability, but with professional IT support in Auckland, you can resolve this problem and ensure your emails land in your customers’ inboxes.
Why Are Your Emails Being Marked as Spam?
Email providers like Gmail and Outlook use sophisticated filters to detect spam, and sometimes, even legitimate emails get caught in the mix. Here are some common reasons why your emails might not be reaching inboxes:
1. Lack of Proper Email Authentication
If your emails aren’t properly authenticated using SPF, DKIM, and DMARC, email providers might not trust them.
2. Your IP or Domain is Blacklisted
If your domain has been flagged for sending spam in the past, email services may automatically send your emails to the spam folder.
3. Spammy Content or Formatting
Using too many ALL CAPS, excessive punctuation (!!!), or phrases like “FREE” or “LIMITED TIME” can trigger spam filters.
4. Low Engagement Rates
If recipients don’t open, click, or engage with your emails, it signals to providers that your emails may not be valuable.
5. Unclean Email Lists
Sending emails to outdated, invalid, or unverified addresses can lead to high bounce rates, which lowers your sender reputation.
This is where cybersecurity in Auckland and email security best practices come into play. By implementing the right measures, you can improve your sender reputation and keep your emails out of the spam folder.
How to Ensure Your Emails Reach Inboxes
The good news? There are practical solutions to fix this problem and improve your email deliverability.
Authenticate Your Emails
Set up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC to verify your emails.
These security protocols tell email providers that your messages are legitimate and not from spammers.
Check if Your Domain is Blacklisted
Use online tools like MXToolBox or Google Postmaster Tools to check if your domain is on a blacklist.
If it is, follow the steps to remove it and ensure your domain is in good standing.
Avoid Spam Trigger Words & Poor Formatting
Refrain from using overly promotional language like "Make Money Fast" or "Act Now!"
Format emails professionally—avoid excessive images, links, and attachments.
Maintain a Clean Email List
Regularly clean your email list by removing bounced emails and inactive users.
Use double opt-in methods to ensure only engaged subscribers receive your emails.
Encourage Engagement
Personalise emails by using the recipient’s name and relevant content.
Ask recipients to add your email to their contacts to improve inbox placement.
Use a Reputable Email Service Provider (ESP)
Sending emails from personal or free domains (like Gmail or Yahoo) reduces credibility.
Instead, use business email domains and trusted ESPs like Google Workspace, Mailchimp, HubSpot, or SendGrid.
With the help of a Google Workspace expert in Auckland, you can optimise your email setup, ensuring that your messages are properly configured and trusted by email providers.
Why PC Onsite is the Best Solution for Fixing Your Email Issues
If you’re struggling with email deliverability, PC Onsite is here to help. As leaders in IT support in Auckland, we specialise in:
✔ Setting up email authentication protocols like SPF, DKIM, and DMARC.
✔ Monitoring and removing blacklists to improve domain reputation.
✔ Optimising Google Workspace email solutions for businesses.
✔ Implementing security measures to protect against email threats.
By working with PC Onsite, you can ensure your emails are delivered safely and securely—helping your business stay connected and productive.
Ensure Your Emails Reach Customers with PC Onsite
If your emails are always landing in spam, you’re not alone—but there’s a fix. By authenticating your emails, using professional formatting, and maintaining a clean email list, you can drastically improve your email deliverability.
Don’t let email issues hold your business back. PC Onsite offers professional IT support in Auckland, Google Workspace expertise, and cybersecurity solutions to keep your business communications secure and reliable.
Contact PC Onsite today via PC Onsite or call 021804602 to get expert IT support and ensure your emails land where they belong in your customers’ inboxes.
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